Core Insights - The article highlights the transformation of traditional shopping areas in Chengdu, particularly the Chunxi Road business district, into vibrant consumer spaces that cater to diverse needs and experiences [3][4][6]. Group 1: Business Environment - The Chunxi Road area has introduced 32 new stores from January to August 2023, achieving a retail sales total of approximately 20 billion yuan, reflecting a year-on-year growth of 7.5% [3]. - The COSMO shopping mall has become a popular destination for young consumers, with an average daily foot traffic of 15,000 during weekdays, doubling on weekends, and peaking at 40,000 during holidays [6][7]. Group 2: Consumer Experience - The Chunxi North project has revitalized the area by integrating traditional architecture with modern retail concepts, creating diverse shopping experiences that cater to various consumer preferences [4][6]. - The upgraded shopping malls are now hubs for product launches, with over 150 trendy brands, including more than 60% being first stores in the country or Southwest region, enhancing the youth culture ecosystem [7][9]. Group 3: Cultural Integration - The Chunxi Road area is not only focused on retail but also aims to showcase cultural vitality through events and experiences, such as the first "robotic 4S store" interactive exhibition, blending technology with consumer engagement [9]. - Efforts to enhance the shopping environment include international payment options and multilingual signage, making it more accessible for international tourists [10][12].
备战“十一”黄金周 传统商圈向“新”破题
Sou Hu Cai Jing·2025-09-10 06:02