挪威三文鱼在华份额创近15年新高 挪威海产局将加码对华投资

Core Insights - The Norwegian seafood industry is celebrating the 40th anniversary of its salmon sashimi in China, with significant growth in market share and exports expected by 2025 [1][2] Export Growth - In the first eight months of the year, Norway's salmon exports to China increased by 120% in volume and 66% in value, reaching 61,300 tons and 5.425 billion Norwegian Krone respectively [3] - By June 2025, Norway's salmon market share in China is projected to reach 71%, the highest in the past 15 years [1][4] Market Potential - The Norwegian Seafood Council plans to increase its investment in the Chinese market by 70%, recognizing the unprecedented potential of the Chinese salmon market [4] - China has become the sixth largest global export market for Atlantic salmon, with the fastest growth among the top ten markets [4] Consumer Trends - The demand for safe, healthy, and delicious seafood in China is steadily increasing, with a growing trend towards a hybrid consumption model that includes both offline and digital channels [4] - Norwegian salmon is becoming more integrated into Chinese consumers' daily lives through various retail and delivery channels [4] Strategic Partnerships - The Norwegian Seafood Council aims to collaborate with local industry partners and digital platforms to enhance marketing and reach more Chinese consumers [4][5]