上市冲刺阶段董事长离世，菊乐股份走到“十字路口”

Core Viewpoint - The passing of the founder and chairman of Jule Food Co., Ltd. marks a critical juncture for the company as it approaches its fifth attempt at going public, raising concerns about leadership succession and market positioning [2][5]. Group 1: Leadership Transition - The actual controller and chairman, Tong Enwen, passed away on September 6, 2025, at the age of 78 [1]. - Gao Zhaohui, Tong's son-in-law, has been appointed to assume the chairman's responsibilities since July 2025 due to Tong's health issues [4]. - Tong Enwen had initiated leadership succession planning in 2011, ensuring a smooth transition of management [4]. Group 2: Company History and Achievements - Tong Enwen had a significant career, holding various leadership roles since 1966, including the founding of the "Jule" brand in 1984 [3]. - The company has been recognized for its innovation, particularly in the development of the steviol glycoside extraction process [3]. Group 3: IPO Attempts and Challenges - Jule Food has made five attempts to go public, with the latest application submitted to the Beijing Stock Exchange shortly before Tong's passing [5]. - Previous attempts at listing on the Shenzhen Stock Exchange faced multiple setbacks, including the withdrawal of applications and regulatory issues [5][6]. - The company has faced scrutiny from the China Securities Regulatory Commission due to financial irregularities, which have since been addressed [6]. Group 4: Financial Performance and Market Position - Jule Food's revenue for 2022, 2023, and 2024 was reported at 1.472 billion, 1.562 billion, and 1.641 billion respectively, with net profits of 172 million, 196 million, and 232 million [7]. - The company holds approximately 0.82% market share in China's dairy beverage market, ranking eighth, and 0.97% in the blended yogurt market, ranking fourth [7]. - The company has reduced its reliance on the Sichuan market, with revenue from this region dropping to about 76.03% in 2024 [7][8]. Group 5: Regulatory and Market Expansion Concerns - The Beijing Stock Exchange has raised questions regarding Jule Food's market position and expansion capabilities, particularly in light of its reliance on the Sichuan market [8]. - The company has faced declining revenue in its fermented dairy segment, attributed to increased competition and limited consumer demand [8]. - Experts suggest that while Jule Food has potential for profitability, its competitive strength remains concentrated in Sichuan, making broader market penetration challenging [9].