JD(US:JD) Zhong Jin Zai Xian·2025-09-10 07:26Core Insights - The Hong Kong International Watch & Clock Fair, Asia's largest watch event, successfully gathered over 650 exhibitors from 15 countries and regions, featuring renowned brands like Breguet, Bulgari, and Chopard [1] - JD.com has actively participated in the fair for several years, utilizing live streaming and releasing consumption trend reports to engage with the industry and promote healthy development [1][3] Group 1: Event Highlights - JD.com invited the Executive President of the Guangdong Watch Industry Association to conduct an online live broadcast, showcasing watch craftsmanship and design [3] - An experience zone was set up by JD.com at the fair, allowing visitors to closely observe and experience popular international watch models, along with limited-time shopping discounts [3] Group 2: Consumption Trends - JD.com's 2025 Watch Consumption Trend Report identified three core segments: fashionable women's watches, functional watches, and trendy watches [5] - Sales data indicated a trend towards quality, accessorization, and diversification in women's watches, with "New Chinese Style" watch searches increasing by 629% year-on-year [5] - Men's consumers showed a preference for classic mechanical, minimalist designs, and gold watches, while functional watches for children and students gained attention for their protective features [5] Group 3: Business Strategy - JD.com announced its 2025 watch and eyewear category recruitment policy, introducing a "New Merchant Three-Step Method" strategy [7] - New watch category merchants meeting entry requirements can operate with zero initial cost and enjoy up to six months of zero commission [7] - JD.com will provide various resources, including advertising funds, traffic support, and marketing activities, to assist new watch merchants in optimizing operations [7] Group 4: Future Outlook - JD.com plans to leverage its supply chain, data technology, and omnichannel marketing capabilities to collaborate with more watch brands, aiming to enhance consumer access to diverse quality watches [9] - The industry is expected to evolve towards personalization, scenario-based offerings, and quality improvements [9]