Apple(US:AAPL) Feng Huang Wang·2025-09-10 07:45Core Insights - PITAKA launched a new series of aramid fiber phone cases designed specifically for the newly released iPhone 17 series, which includes iPhone Air, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max [1][2] - The new product line features enhanced design and protective functions, including the introduction of the "Floating Light and Gold" Moment pattern series, offering unique color options for users [1][2] Product Features - The aramid woven case maintains a lightweight feel while upgrading the full wrap technology, tailored for the iPhone 17 series [2] - The aramid drop-proof case has passed military-grade drop certification and includes a bow-shaped cushioning structure, primarily designed for iPhone 17 Pro and iPhone 17 Pro Max [2] - The aramid full wrap case utilizes PITAKA's proprietary high-toughness Orca resin coating to address issues of whitening and cracking upon impact, achieving a balance of lightweight appearance and robust protection [2] Technological Innovations - The PitaTap camera control button is a highlight of the new aramid woven case, being the first integrated aramid fiber camera control button on the market, designed for seamless interaction with the iPhone's camera [3] - The new "Floating Light and Gold" pattern series represents the latest achievement in PITAKA's floating weaving technology 2.0, capturing light and shadow in fiber form to create vibrant textures and colors [3] Ecosystem Development - In addition to the aramid fiber phone cases, PITAKA also launched various complementary accessories, including magnetic ring holders, portable chargers, folding card holders, straps, and headphone cases, aiming to create a comprehensive travel accessory ecosystem [3]