Core Viewpoint - The company 贪玩 (9890.HK) has seen a significant stock price increase, rising 7.57% to 16.05 HKD, with a year-to-date gain of 121%, outperforming the Hang Seng Index which has increased by 30% during the same period [1] Group 1: Licensing Agreement - 贪玩’s wholly-owned subsidiary, 广州粒粒呀文化娱乐有限公司, has signed a licensing agreement with 成都模玩咖文化传播有限公司 for the GARFIELD Family IP [1] - The licensing period is set from September 1, 2025, to May 17, 2030 [1] - 成都模玩咖 will grant 粒粒呀 exclusive rights to develop and sell non-functional collectible products related to the GARFIELD movie, including figures, blind boxes, sculptures, building blocks, and plush toys [1] Group 2: IP Development - 成都模玩咖 and 粒粒呀 will collaborate to develop and operate an IP ecosystem community for the GARFIELD Family [1]
港股异动丨贪玩涨超7% 年内累涨超1.2倍 签订加菲猫家族IP独家发行运营的授权许可协议