博西家电胡博瀚：深耕渠道，寻求中国顶奢电器市场增量

Core Insights - The luxury home appliance market in China is gaining attention, particularly with the recent launch of GAGGENAU's new flagship series after 20 years, indicating a strategic shift in response to market trends [1][5] Market Dynamics - The "trade-in" policy and market cycles are driving product upgrades in the Chinese home appliance market, with GAGGENAU focusing on high-end appliances where the connection to "trade-in" is less direct [2][3] - The overall slowdown in the real estate market is impacting the home appliance industry, prompting GAGGENAU to explore new sales channels for stable growth [2][3] Retail Strategy - GAGGENAU has opened more retail stores, including the largest flagship store in Shanghai and a new store in Beijing, aiming to create more consumer touchpoints and enhance brand experience [3][4] - Collaborations with cabinet makers and designers are being strengthened to better reach target consumers who prioritize overall home design [3][4] Consumer Trends - High-net-worth consumers are increasingly focused on how products integrate into overall home aesthetics and are looking for kitchens to serve as social spaces [4][5] - There is a growing demand for personalized consultation experiences, with GAGGENAU offering luxury-level services post-purchase, including home styling and cooking classes [5] Product Strategy - GAGGENAU's new product line reflects a minimalist design philosophy, adhering to Bauhaus aesthetics, which aligns with the brand's positioning as a global luxury appliance brand [5][6] - The new products incorporate digital and smart technologies to enhance user experience in cooking and baking [6]