SAIC MOTOR(SH:600104) Qi Lu Wan Bao·2025-09-10 08:20Core Insights - The launch of the new generation of the Volkswagen Sagitar (速腾L) has generated significant excitement among consumers, with a starting price of 114,900 yuan, marking a milestone for the brand [1][12] - The Sagitar has been a leading model in the A+ sedan market in China, with over 4.3 million units sold since its introduction in 2006, making it a benchmark product in its segment [3][5] Product Features - The new generation Sagitar L emphasizes safety, having undergone 3,137 accident tests and over 9 million kilometers of testing, showcasing its durability and reliability [6] - It is the only A+ fuel vehicle capable of achieving end-to-end high-speed NOA (Navigation on Autopilot), featuring advanced intelligent driving assistance systems [8] - The vehicle boasts a powerful 1.5T engine paired with a 7-speed DSG transmission, achieving a top speed of 212 km/h, and enhanced stability for high-speed maneuvers [8][10] Design and User Experience - The Sagitar L features the longest body in its class at 4,812 mm and a wheelbase of 2,731 mm, providing spacious interior dimensions comparable to B-class vehicles [10] - The model is available in six colors, with new options appealing to younger consumers, and includes modern design elements such as electronic gear shifters and ambient lighting [10] Market Strategy and Promotions - The launch includes three variants priced between 114,900 yuan and 131,900 yuan, with promotional offers such as insurance gifts and cash subsidies [12] - Special promotions for teachers were introduced, reflecting the brand's strategy to enhance customer engagement and loyalty [12]