投资收益率夺冠、保费却大跌三成！君龙人寿进入战略转型阵痛期

Core Viewpoint - The recent management changes at Junlong Life Insurance, including the replacement of General Manager Xu Hongtai with Liao Minghong, highlight ongoing governance challenges and strategic disagreements between shareholders, while the company aims to maintain its long-term development strategy despite these changes [2][5]. Management Changes - Xu Hongtai, who has been with Junlong Life since its inception, has been reassigned from General Manager to Vice General Manager after just over a year in the role, reflecting a trend of frequent leadership changes within the company [3][5]. - Liao Minghong, the new interim head, brings over 30 years of experience in the insurance industry and is expected to drive the company into a new phase of high-quality development [4][5]. Company Performance - Junlong Life achieved an investment return rate of 4.67% in the first half of 2024, the highest among non-listed life insurance companies, but its insurance business revenue fell significantly to 9.04 billion yuan, a decrease of over 30% year-on-year [6][7]. - The company attributes the decline in premium income to a strategic shift towards high-value, long-term protection products, while actively controlling the sales pace of short-term financial products [7][8]. Industry Context - The frequent changes in management at Junlong Life reflect broader industry trends, including rapid regulatory and market changes, and the need for strategic transformation and business optimization among small and medium-sized insurance companies [5][8]. - Challenges faced by small and medium-sized insurers include intensified market competition, product homogeneity, and insufficient channel development, which have contributed to declining premium income [8].