BRIGHT DAIRY(SH:600597) Sou Hu Wang·2025-09-10 09:25Core Insights - The article discusses a creative initiative led by Bright Dairy, targeting Generation Z to rejuvenate the brand through innovative ideas and collaboration [2][5]. Group 1: Brand Rejuvenation - Bright Dairy is engaging with young creators to redefine its brand identity, moving beyond being a mere childhood memory to becoming a lifestyle proposal for young people [3][4]. - The initiative has received over 300 creative submissions, indicating strong interest and participation from the youth [2]. Group 2: Creative Collaboration - Participants are encouraged to think outside the box, with ideas such as cross-industry collaborations and unique product flavors that resonate with local culture [3][4]. - The competition includes awards for best creativity and interaction, along with entrepreneurial support, aiming to create a complete cycle from idea generation to market feedback [5][6]. Group 3: Youth Engagement - The project aims to empower students by providing real-world entrepreneurial experiences, bridging the gap between academic learning and practical application [7]. - The initiative reflects a broader trend of consumer upgrade in China, showcasing how traditional brands can innovate by listening to the voices of younger generations [7].