Hisense V.T.(SH:600060) Zhong Guo Xin Wen Wang·2025-09-10 09:44Core Viewpoint - Hisense showcased its innovative RGB-Mini LED television and smart home appliances at the IFA in Berlin, emphasizing the deep application of AI technology in display innovation, smart home integration, and energy management [1][2]. Group 1: RGB-Mini LED Technology - Hisense has introduced the world's first mass-produced RGB-Mini LED television, marking a significant breakthrough in display technology that transitions from single-color to RGB multi-color display, which is expected to define the television industry by 2025 [2][3]. - The company has developed its own AI quality chip and high-performance RGB-Mini LED chip, overcoming global challenges in RGB color control and establishing a complete technology loop from chip design to material preparation [3]. Group 2: Smart Home Integration - Hisense's smart appliances, such as intelligent refrigerators and air conditioners, provide comprehensive services from shopping to cooking, enhancing user experience through AI-driven features [4][5]. - The company has launched five AI-driven smart categories, including AI air, AI laundry, AI cuisine, AI energy, and AI services, which have become popular attractions at the IFA [4]. Group 3: Market Performance - Hisense has seen significant sales growth in various international markets, with smart refrigerators experiencing a 2.8 times increase in sales from January to June, and laser TVs achieving over 80% sales growth in France [7]. - The brand's success reflects the strong competitiveness of Chinese smart manufacturing in the global high-end market, with Hisense leading the way in high-tech, high-value, and high-quality products [7]. Group 4: Strategic Marketing - Hisense has become the global official sponsor of the 2026 FIFA World Cup, marking its third sponsorship of the event, which has significantly enhanced its global brand recognition [8][9]. - The company's partnership with FIFA has led to a substantial increase in brand awareness, with overseas recognition rising from 30% in 2018 to 56% in 2024, and overall revenue growing by 70% during the same period [8]. Group 5: Future Innovations - Hisense is actively exploring advancements in humanoid robotics and AI, showcasing a humanoid robot at the IFA, which highlights its commitment to integrating practical and forward-looking smart experiences [10].