上半年中国市场销量下滑两成 超豪华品牌法拉利大中华区“换帅”

Core Viewpoint - Ferrari has appointed Yang Yue Si as the President of Greater China starting September 2025, aiming to revitalize its declining sales in the region, particularly as the company faces challenges in the luxury car market due to a shift towards electric vehicles and changing consumer preferences [2][3]. Group 1: Leadership and Experience - Yang Yue Si has over 10 years of global management experience with Ferrari, having held significant positions in various markets including Europe, the Americas, Australia, and New Zealand [2][3]. - Prior to his new role, Yang served as the President of Ferrari Australia and New Zealand, where he successfully enhanced the brand's influence and drove sustainable business growth [3]. Group 2: Market Performance - In the first half of 2025, Ferrari's sales in China were only 356 units, representing a 20% decline year-on-year, while European and North American markets experienced positive growth [2][3]. - The decline in sales is attributed to a decrease in purchasing power among the ultra-high-end consumer segment, impacting the demand for imported luxury vehicles [3]. Group 3: Product Strategy and Electric Vehicles - Ferrari is accelerating its electrification strategy, aiming for carbon neutrality by 2030, with electric and hybrid models expected to account for 40% of sales, while only 20% will be traditional fuel vehicles [6]. - The launch of Ferrari's first electric vehicle has been postponed to spring 2026, with initial customer deliveries expected by October 2026 [6][7]. - Despite the delay, Ferrari's product lineup has increasingly shifted towards hybrid models, which accounted for 45% of deliveries by the second quarter of 2025 [7]. Group 4: Market Adaptation and Tax Benefits - The lower tax rates for electric vehicles in China are anticipated to be a key factor in revitalizing Ferrari's market presence, with the first electric model subject to a 30% composite tax rate compared to nearly four times that for traditional models [7]. - Ferrari is enhancing its customer engagement through various initiatives, including expanding showrooms and service centers in key regions like the Guangdong-Hong Kong-Macao Greater Bay Area [4].