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Core Viewpoint - The Chinese government is launching a three-month special campaign to address online chaos in the automotive industry, targeting illegal profit-making, exaggerated and false advertising, and malicious attacks [1][2]. Group 1: Government Action - Six government departments have jointly issued a notice to conduct a nationwide special rectification action in the automotive sector [1]. - The campaign aims to investigate and punish public relations and marketing companies involved in online chaos, as well as the automotive companies that purchase their services [2]. Group 2: Industry Context - The rapid development of China's new energy vehicle industry has led to significant achievements, making it the global leader in production and sales for several consecutive years [1]. - However, the industry faces threats from online chaos, which undermines the innovation environment and long-term development of the sector [1]. Group 3: Online Chaos and Its Impact - The rise of social media and public opinion platforms has increased the influence of public sentiment on product sales, but it has also led to negative impacts, such as black public relations and online attacks against competitors [2]. - New technologies, including generative artificial intelligence, are being used to create fake content and manipulate public perception, which poses a risk to the automotive industry [2]. Group 4: Importance of a Healthy Public Opinion Environment - A healthy industry requires not only advanced technology and a robust supply chain but also a clear public opinion environment that allows for accurate information transmission and stable trust [2]. - The notice outlines detailed governance plans to address illegal profit-making, exaggerated advertising, and malicious attacks, indicating a comprehensive approach to tackling these issues [2]. Group 5: Role of Media and Industry Responsibility - The automotive industry must actively report and cut ties with black public relations firms to eliminate the financial incentives for online chaos [3]. - A clear public opinion environment is essential for the healthy development of the automotive industry, and media supervision plays a crucial role in maintaining this environment [3].