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十五运会特许商品引爆消费新热点:小徽章背后有“大生意”
Sou Hu Cai Jing·2025-09-10 10:31

Group 1 - The core idea of the articles revolves around the emotional and cultural significance of licensed products related to the 15th National Games and the Paralympic Games, highlighting their role in connecting people to the event and the city of Shenzhen [2] - The licensed products market is rapidly growing, with over 1 million anti-counterfeiting labels issued and a total product value exceeding 79.4 million yuan by June 30, 2025 [2][6] - The design of the licensed products integrates elements of urban culture and sports spirit, exemplified by the "Exciting National Games, Charming Shenzhen" commemorative badge, which features iconic Shenzhen landmarks and traditional Chinese patterns [3] Group 2 - The licensed products have diversified into a rich product matrix, including practical items like a gold-themed mobile phone chain inspired by sports mascots, appealing to younger consumers [3] - The sales channels for licensed products have expanded significantly, with 271 retail stores established across 15 cities in Guangdong and key areas outside the province, making it easier for the public to purchase [4] - An innovative mobile sales model has been introduced, with a mobile sales vehicle operating in high-traffic areas, significantly increasing brand exposure and achieving a 70% repurchase rate for popular items [5] Group 3 - The licensed products are part of a complete industrial chain that stimulates local manufacturing, with sponsorship agreements signed with well-known companies like Industrial and Commercial Bank of China and Shenzhen JingTian, enhancing brand influence [6][9] - The production of licensed products has provided opportunities for local industries, particularly in gold and jewelry processing, showcasing advanced techniques and craftsmanship [9] - The licensed products serve as tangible representations of the event, embodying the spirit of sports and creating emotional connections for the citizens of Shenzhen [9]