蔡司光学杨晓光：我们一直想做的就是推动行业走到新高度

Core Viewpoint - The article highlights Zeiss's commitment to promoting eye health awareness and management, particularly focusing on the youth and elderly demographics through its "Eye Health China Tour 2025" initiative, which aims to educate the public on vision care and provide free eye examinations [1][3][4]. Group 1: Event Overview - The "Eye Health China Tour 2025" has been launched in multiple cities including Beijing, Shanghai, and Guangzhou, focusing on "Youth Myopia Management" and "National Eye Health" [1]. - The initiative features innovative and culturally tailored activities, including free vision checks and educational sessions to raise awareness about eye health [1][3]. Group 2: Strategic Shift - Zeiss is transitioning from a product-centric approach to a user-centered philosophy, aiming to address consumer needs and enhance understanding of eye health solutions [2][5]. - The company emphasizes the importance of educating the public on common misconceptions about eye health, particularly regarding myopia in children [3][4]. Group 3: Target Demographics - Zeiss is particularly focused on the "youth and elderly" groups, addressing their specific vision health needs through tailored products and educational efforts [4][9]. - New products like the "Zeiss Growth Lens" are designed to slow myopia progression, while the "Zeiss Light 2.0 Progressive Lens" caters to the needs of older adults experiencing both myopia and presbyopia [4]. Group 4: Industry Trends - The eye care industry is undergoing a transformation driven by rising myopia rates, an aging population, and the increasing prevalence of digital lifestyles [8]. - There is a growing demand for personalized vision solutions, with Zeiss aiming to provide customized lenses for various activities and environments [6][7]. Group 5: Commitment to Industry Development - Zeiss is dedicated to enhancing the overall service quality and standards within the eye care industry, collaborating with medical institutions to establish industry benchmarks [8][9]. - The company’s initiatives, such as the "Zeiss Elite Academy," aim to empower industry professionals and improve service levels across the sector [9].