Core Viewpoint - China has become a significant source of innovation in the automotive industry, and BMW is committed to deepening cooperation with Chinese partners in electrification and intelligence [1][2]. Group 1: BMW's Strategy in China - BMW's new electric model, iX3, will be launched in China in 2026, marking it as the most "localized" BMW model to date, responding to local consumer demands [1]. - The collaboration with Chinese suppliers is crucial for BMW's global R&D and manufacturing, transforming China from a mere sales market to an important hub for R&D and innovation [1][2]. - BMW has made significant investments in China, with approximately 116 billion RMB invested in its Shenyang production base since 2010, making it the largest investment outside Germany [2]. Group 2: Collaboration and Market Dynamics - BMW's partnerships with leading Chinese technology companies have elevated its product intelligence to industry-leading levels, combining German engineering with Chinese supply chain capabilities [2]. - The competitive landscape in China is intense, but it enhances Sino-German cooperation, providing more opportunities for collaboration in addressing climate change and industrial development [2]. - BMW has established four major R&D innovation bases and three software companies in China, employing over 3,000 R&D personnel, forming the largest R&D team outside Germany [2]. Group 3: Electric Vehicle Performance - In the first half of this year, BMW delivered 318,900 electric vehicles globally, representing an 18.5% year-on-year increase, with the Chinese market playing a critical role in this growth [3]. - Looking ahead, BMW aims to continue deepening its presence in the Chinese market, collaborating with local partners to drive technological innovation and green transformation [3].
专访｜中国已成为汽车产业创新策源地——访宝马集团董事长齐普策