Core Viewpoint - The introduction of the "Selected Single Point + Unlimited Enjoyment" dual ordering model by the high-end hotpot brand "CuoCuo" under the company aims to enhance consumer experience by offering high-quality ingredients at competitive prices, marking another innovation in the industry [1][2][4]. Group 1: New Model Introduction - CuoCuo has launched the dual ordering model in 46 stores across major cities, offering three pricing tiers: 158 RMB for Angus beef, 198 RMB for Wagyu and seafood, and 258 RMB for premium selections [2][3]. - The model combines high-quality single-point ordering with an unlimited dining experience, allowing consumers to choose between precise ordering and a "limitless" option for selected high-quality ingredients [3][5]. Group 2: Market Strategy and Innovation - The company emphasizes innovation as a core strategy, having previously introduced the "Taiwan-style small hotpot" and the "Hotpot + Tea" dining model, which have successfully differentiated its offerings in the market [4][6]. - The "CuoCuo" brand has established a significant "quality-price ratio" advantage by offering a diverse range of high-quality products, including live seafood, which is a rare offering in the industry [2][4]. Group 3: Consumer Engagement and Experience - The new model caters to both individual consumers who prefer specific dishes and larger groups seeking a more immersive dining experience, particularly appealing to younger diners and social gatherings [5][6]. - The company aims to enhance customer satisfaction and loyalty through a rich and valuable dining experience, which is expected to drive new consumer demand and expand market share [6][7]. Group 4: Quality Assurance and Operational Strategy - CuoCuo maintains a high standard for ingredient quality through a unified selection system and has a robust supply chain supported by its own organic farms [7]. - The company has implemented systematic training for staff across all locations to ensure a consistent and high-quality service experience, which is crucial for the success of the new dining model [7].
湊湊全国首创“甄选单点+欢乐畅吃”双点模式 战略升级重塑餐饮消费体验