阿里押注高德，剑指美团腹地

Core Insights - The article discusses Alibaba's launch of the "Gao De Street Ranking," a behavior-based ranking system aimed at enhancing the local consumption market and competing with Meituan and Dianping [1][2][4] Group 1: Gao De Street Ranking - Gao De Street Ranking is the world's first ranking based on user behavior, utilizing real actions such as navigation, search, and visits to generate scores, addressing the issue of fake reviews [1][3] - The ranking aims to create a healthy ecosystem by promoting genuine user experiences and discouraging the practice of artificially inflating ratings [1][4] - The scoring system incorporates both behavioral data (navigation, search, visits) and credit data (via Sesame Credit) to enhance the credibility of evaluations [5][10] Group 2: Strategic Intent - Alibaba's choice of Gao De is strategic, leveraging its high-frequency usage to penetrate the local consumption market, which has been dominated by Meituan and Dianping for years [2][16] - The integration of Gao De with other Alibaba services aims to create a seamless ecosystem that connects travel, dining, and shopping, enhancing user engagement [17][18] - The initiative reflects Alibaba's broader strategy to revitalize its local life services and drive traffic to its e-commerce platforms, particularly in light of slowing growth in its core business [18][19] Group 3: Competitive Landscape - The launch of Gao De Street Ranking is seen as a direct challenge to Meituan's established position in the local services market, with Gao De's user base significantly larger than that of Dianping [16][15] - Meituan has responded by enhancing its own review systems, indicating a competitive race to improve service quality and user trust in the local consumption space [14][15] - The effectiveness of Gao De's strategy in disrupting Meituan's dominance remains uncertain, as user habits and established content ecosystems will take time to shift [15][19]