全球首个线上消费品牌指数亮相2025服贸会

Core Insights - The "China Online Consumer Brand Index" (CBI) is the world's first online consumption index based on real consumer big data, focusing on high-quality development [3][4] - The CBI index fills a gap in macro statistics regarding the monitoring of consumption quality, providing a scientific method to observe the structure and quality upgrade of Chinese consumption [3][4] - The CBI index has shown an increase from 59.42 in Q1 2023 to 65.21 in Q2 2025, indicating a rise in average brand scores in the national consumption sector [4] Index Details - The CBI index series includes the China Online Consumer Brand Index, China Online Brand Purchasing Power Index, and the Global Brand China Online Top 500 list, offering both national and regional insights [4] - The latest research highlights that the CBI index for the fast-moving consumer goods (FMCG) sector has seen significant growth, reflecting an increasing consumer focus on quality and brand [4] Regional Insights - New first-tier and second-tier cities exhibit stronger CBI consumer brand indices, indicating higher average consumption quality in these areas [4] - First-tier cities dominate in total purchasing power, while areas with a high proportion of floating population show a balanced consumption quality and strong purchasing power [4] Brand Characteristics - New brands that made it to the list share common traits, including strong originality and a focus on product innovation in niche consumption scenarios, combining practical and emotional value [5] Market Context - Despite perceptions of a "white label era," the overall index indicates that it remains a time for brand development and growth, supported by a growing middle-income group exceeding 400 million people [6]