西安楼市“冰与火”：豪宅单价破6万，远郊刚需重回8500元

Core Viewpoint - The real estate market in Xi'an is undergoing a significant restructuring, characterized by a stark contrast between the struggling affordable housing sector and the thriving luxury property market, indicating a shift from scale expansion to quality competition among developers [1][2][7]. Market Performance - In the first eight months of 2025, the total sales amount of real estate in Xi'an decreased by approximately 18%, with the top 30 developers achieving sales of 711.20 billion yuan [2][8]. - The average price of luxury residential properties in the Xi'an International Port area has stabilized above 30,000 yuan per square meter, with some units reaching prices as high as 60,000 yuan per square meter [3][5][7]. Promotional Strategies - Developers are employing various promotional strategies to boost sales, including offering shopping vouchers worth up to 250,000 yuan for home purchases, as seen in the case of Longhu Jiangchenfu [1][2]. - Other promotional tactics include direct discounts, free cars, and waiving property management fees [2][12]. Land Market Dynamics - The land market in Xi'an has shown resilience, with a total transaction value of 26.6 billion yuan in the first half of 2025, ranking sixth nationally, and a year-on-year increase in land prices by 22.57% [8][9]. - The bidding landscape has shifted, with local developers increasingly acquiring land in core areas, while external firms have become less dominant [10][11]. Policy Measures - The Xi'an government has implemented a series of policies aimed at stimulating the real estate market, including adjustments to housing fund policies and easing land payment terms for developers [12][13]. - These measures are designed to enhance liquidity for developers and improve the efficiency of land development, while also addressing the needs of both supply and demand sides [15][17]. Market Segmentation - The market is experiencing a pronounced segmentation, with high-end projects in prime locations performing well, while affordable housing in suburban areas is facing significant price corrections [7][8]. - The focus of developers is shifting towards high-quality projects in desirable locations, reflecting a broader trend of prioritizing product quality over sheer scale [11][12].