活力中国调研行丨文创产品“长”出消费新场景 AI赋能让“成都礼物”加速上新

Core Viewpoint - Chengdu's cultural and creative industry has thrived, contributing over 10% to the local GDP for five consecutive years, driven by its rich cultural heritage and innovative atmosphere [1] Group 1: Cultural and Creative Products - The "Chengdu Gifts" have gained popularity, showcasing local characteristics and cultural depth, with over 500 creative products available since the opening of the Chengdu Gifts Jinli Experience Center on June 18 [2][11] - Creative products have created new consumption scenes, with flagship stores integrating local elements, leading to unexpected sales growth in related businesses [2][11] - Chengdu's cultural products are evolving into new consumer experiences, with various creative items available in tea shops and other venues, enhancing visitor engagement [4][11] Group 2: Digital Empowerment and Innovation - Digital technology is accelerating the development of creative products, with over 17 embroidery companies in Chengdu's Xiu Li Shu Embroidery Innovation Industrial Park producing nearly 100 new creative items [12][16] - AI-assisted design systems have improved the efficiency of creative processes, with a reported 80% increase in creative output and a significant reduction in costs [18][16] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, with 25 companies on the "Tianfu Cultural Creation Board" valued at over 13 billion [18] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various loan products to alleviate financing difficulties [22][24] - Personalized incentives have been introduced to support different creative sectors, such as digital economy policies for gaming and esports [24] - The city has attracted 1.56 million young talents in the past three years, contributing to the growth of the cultural and creative industry, which achieved a value-added increase of 7.44% in the first half of the year [30]