American Rebel (NASDAQ: AREB) Makes Minority Investment in Schmitty’s Herbal Snuff and Pouches to Enter $10B Smokeless Market

Core Insights - American Rebel Holdings, Inc. has made a strategic 19% minority investment in Schmitty's Herbal Snuff and Pouches, aiming to expand its portfolio of high-growth consumer products aligned with patriotic values [2][4][26] - The partnership is expected to leverage Schmitty's existing retail placements and distribution, targeting a near-term U.S. wholesale market opportunity estimated at $40–50 million [5][13] - American Rebel is focused on building a multi-category consumer powerhouse by identifying strong brands that reflect American values and amplifying them through its growing distribution network [7][26] Company Overview - American Rebel is known as "America's Patriotic Brand," with a diverse portfolio that includes American Rebel Beer, branded safes, personal security products, and now smokeless alternatives [3][26][27] - Schmitty's offers a range of tobacco-free, nicotine-free smokeless products, including Original Snuff, Original Pouches, and Original Energy Pouches, all made in the USA [10][25][26] Market Opportunity - The U.S. smokeless alternative and oral products market exceeds $10 billion annually, with millions of adult users expressing a desire to switch from traditional tobacco products [18][22] - The collaboration between American Rebel and Schmitty's is designed to accelerate revenue growth and position both companies for broader multi-category consumer product opportunities [5][13] Product Highlights - Schmitty's products are marketed as "Good Snuff, No Bad Stuff," emphasizing their all-natural tea base and absence of harmful chemicals, tobacco, and nicotine [11][15][22] - The product lineup includes various flavors and functional innovations, such as Energy and Sleep pouches, catering to wellness-minded consumers [21][22][25] Strategic Goals - The initial focus of the partnership will be on expanding Schmitty's retail footprint and exploring licensing opportunities under America's Patriotic Brand [4][13] - American Rebel plans to continue identifying and partnering with other aligned products to enhance its portfolio and retail presence [6][7]