Zhong Guo Jing Ying Bao·2025-09-10 13:00Core Insights - Alibaba's subsidiary, Gaode Map, launched the "Gaode Street Ranking" based on real user travel data, marking a significant step into the offline retail space [2][3] - The ranking system emphasizes user behavior and high-credit user evaluations, aiming to create a more authentic and reliable list compared to traditional rankings [4][5] Summary by Sections Launch of Gaode Street Ranking - Gaode Map introduced the "Gaode Street Ranking" on September 9, which integrates various recommendation dimensions such as food, attractions, and hotels [2] - The ranking is based on user navigation behavior and evaluations from high-credit users, distinguishing it from other market rankings that may rely on manipulated data [3] Unique Ranking Logic - The ranking features various categories like "Tire Wear Ranking" for long-distance visits and "Returning Customer Ranking" for frequent visitors, updated daily based on dynamic data [4] - The system aims to provide a trustworthy ranking by focusing on actual user behavior rather than likes or collections, ensuring that the rankings cannot be artificially inflated [4][5] Market Position and User Engagement - Gaode Map has over 800 million monthly active users and nearly 1 billion annual active users, positioning it as a potential super app for local services [6] - The app is increasingly used for navigation to businesses found on platforms like Meituan and Douyin, indicating its evolution from a navigation tool to a business lead generation platform [6][7] Competitive Landscape - Gaode's strategy is to create a new evaluation system that can compete with existing platforms like Dazhong Dianping and Xiaohongshu, which are popular among female users for decision-making [7] - The company aims to enhance user engagement by transforming from a tool used for quick navigation to a comprehensive daily life guide, potentially leading to a rebranding as "Gaode Life" [7][8] Strategic Importance for Alibaba - The launch of the ranking aligns with Alibaba's broader strategy to build a local service ecosystem, especially in the context of ongoing competition in the food delivery and local services market [8]