大众点评重启品质外卖，美团欲凭“真实评价”对阵

Core Insights - The competition strategy of food delivery platforms is shifting towards deeper exploration of "quality" and "value," with differentiation strategies set to reshape the industry landscape [1] - Meituan has relaunched its quality delivery service through Dazhong Dianping, utilizing AI and real user reviews to enhance decision-making for consumers [1][2] - The food delivery market has seen significant growth, with Meituan's core local business revenue increasing by 7.7% year-on-year to 653 billion yuan [1][3] Company Developments - Dazhong Dianping has integrated over one million high-rated restaurants into its quality delivery service, enhancing consumer decision-making with detailed ratings and reviews [2] - JD.com has signed a strategic cooperation agreement with Jinjiang Hotels to expand its food delivery business, indicating a focus on scenario-based dining services [3] - Taobao Shanguo has achieved a peak daily order volume of 1.2 billion, reflecting its rapid growth and market integration [1][3] Market Dynamics - The competitive landscape is intensifying, with platforms like Taobao Shanguo expected to capture 45% of the market share, while Meituan faces potential long-term market share decline [5] - The industry is transitioning from simple scale expansion to more refined and focused operational integration and value extraction [4] - The market is witnessing a surge in consumer demand, particularly benefiting large chain brands, while smaller businesses express concerns over the sustainability of the current growth model [6] Regulatory Environment - The State Administration for Market Regulation has engaged with major food delivery platforms to ensure compliance with laws and regulations, aiming to curb unfair competition and promote a healthy industry ecosystem [8]