Fundamentally Apple is a great marketing company, says Arete's Richard Kramer

Apple unveiling its thinnest uh iPhone ever. The iPhone 17 company also introduced new watches and AirPods at yesterday's event. Joining us now is Richard Kramer uh a re research founder and senior analyst.Good morning. Good to see you, Richard. Morning.Have you held one of these. I have not. You haven't seen it yet.Is it I mean so many times we've we've said wow this isn't enough to do anything for Apple and it it always seems to incrementally uh I don't know help the company help the stock although maybe ...