Core Insights - The U.S. is the largest consumer market globally, accounting for 24% of global retail sales in 2023, with stable growth in personal consumption expenditure and a rebound in consumer confidence [1][5][7] - E-commerce is thriving, with 255 million online shoppers in 2023, projected to reach 316 million by 2028, representing a 67.3% increase since 2019 [1][22] - Five key trends for the U.S. consumer market in 2024 include diverse demand scenarios, multi-channel shopping experiences, varied pricing strategies focusing on emotional value, rapid trend iterations, and diverse marketing opportunities [1][4][28] Group 1: Market Overview - The U.S. retail market remains robust, holding nearly a quarter of the global market share and continuing to grow steadily [5][7] - Personal consumption expenditure has shown consistent growth, supported by rising disposable income, indicating sustainable consumer power [7][8] - Consumer confidence is on the rise, with the University of Michigan's consumer confidence index reaching 79 in January 2024, a 13% increase from the previous year [9][11] Group 2: E-commerce Growth - The e-commerce market is experiencing significant growth, with 75% of the U.S. population shopping online in 2023 [1][22] - Social commerce is expected to see substantial growth, with 110 million users projected in 2024, making up 42% of internet users [1][22] - By 2025, U.S. social commerce retail sales are anticipated to exceed $100 billion, with per capita spending in social commerce expected to double from 2023 to 2027 [22] Group 3: Consumer Trends for 2024 - Demand scenarios are diversifying, with a rise in slow living, family activities, outdoor pursuits, and sports, driving new consumption needs [1][28][33] - Multi-channel shopping experiences are becoming essential, as consumers seek rich and varied shopping interactions [1][28][80] - Pricing strategies are evolving, with consumers placing greater emphasis on emotional value, allowing businesses to introduce high-margin products [1][28][29] Group 4: Marketing and Social Media Influence - TikTok is emerging as a key platform for global digital marketing, providing integrated solutions for businesses to tap into local markets and seize opportunities [1][28][59] - The marketing landscape is shifting towards diverse touchpoints, with brands needing to leverage various marketing moments effectively [1][28][29] - The rise of lifestyle marketing on platforms like TikTok is crucial for brands to connect with consumers and promote products in relatable contexts [1][28][63]
2024全球消费趋势白皮书
Sou Hu Cai Jing·2025-09-10 13:37