Waymo Finally Gets Robotaxi Competition As Amazon's Zoox Launches In Las Vegas
AmazonAmazon(US:AMZN) Forbes·2025-09-10 13:30

Core Insights - Zoox, Amazon's robotaxi unit, has launched a public ride-hailing service in Las Vegas, offering free rides initially to distinguish itself from competitors like Waymo [1][2][5] Company Overview - Zoox was acquired by Amazon in 2020 for $1.2 billion and has been testing its services in Las Vegas since June 2023 [6] - The company has raised a total of $1 billion from various investors prior to its acquisition [6] Service Details - The initial service operates from five locations in Las Vegas, including Resorts World Las Vegas and Top Golf, with plans to expand the operational zone and add more destinations in the coming months [2][3] - The service currently utilizes custom-built electric vehicles that lack traditional controls, setting it apart from other robotaxi services [1][5] Technology and Features - Zoox's vehicles are designed as bidirectional four-passenger units equipped with advanced sensors, including eight laser lidars, 10 radar units, and 18 cameras, enhancing their autonomous capabilities [5] - Unlike Tesla's approach, Zoox's vehicles operate without human safety operators, positioning them as a direct technological competitor to Waymo [5] Future Plans - The company aims to scale its operations significantly, increasing its fleet from approximately 50 vehicles to hundreds and thousands over the next few years [7] - A public launch in San Francisco is anticipated before the end of the year, following a similar free initial period [9] Regulatory Environment - A recent waiver from the Trump administration has facilitated Zoox's ability to operate vehicles without conventional controls, supporting the broader autonomous vehicle industry [8]