H&M中国首家品牌体验中心落户上海

Core Insights - H&M has officially opened its first brand experience center in China, named "House of H&M," located on Huaihai Road in Shanghai, marking a significant milestone in its retail strategy in the Chinese market [1][2] - The new store features an immersive experience and a diverse combination of business formats, including H&M HOME, H&M&Café, H&M&SPACE, and a live streaming studio [1] - H&M's commitment to the Chinese market is underscored by the establishment of its Greater China headquarters at this location, which aims to connect with consumers and enhance brand communication [2] Group 1 - The opening of "House of H&M" signifies H&M's strategic upgrade in retail layout in China [2] - The store aims to become a hub for fashion, entertainment, and commerce, reflecting H&M's long-term commitment to the Chinese market [2] - H&M's first entry into the Chinese market was in 2007, and the new flagship store is set to enhance its presence by 2025 [2] Group 2 - The store includes various lifestyle scenarios and product offerings, showcasing H&M's innovative approach to retail [1] - The design features a full glass curtain wall for the live streaming studio, emphasizing modern retail trends [1] - The establishment of the Greater China headquarters at this site is intended to strengthen market connections and consumer engagement [2]