Bei Jing Shang Bao·2025-09-10 14:05Core Viewpoint - The Ministry of Industry and Information Technology and five other departments have launched a three-month special rectification action to address online chaos in the automotive industry, targeting issues like "black public relations" and "mud-slinging" to foster a healthy competitive environment and support high-quality development in the sector [1][7][8] Group 1: Industry Issues - The automotive industry faces significant online chaos, including malicious defamation and exaggerated false advertising, which hinders healthy development [2][5] - A recent incident involving a former executive from Chery Automotive making derogatory comments about a competitor's product highlights the prevalence of "mud-slinging" in the industry [2][3] - Companies like BYD and JAC have resorted to legal action against malicious online attacks, indicating a growing trend of defending corporate reputation through litigation [3][5] Group 2: Regulatory Actions - The special rectification action will involve self-inspections by automotive companies, the establishment of reporting channels, and the analysis of online chaos to strengthen the handling of these issues [7][8] - The initiative aims to close and expose media accounts involved in online chaos and investigate the public relations firms and marketing companies behind these actions [7][8] Group 3: Future Implications - The rectification is seen as a crucial correction to the disorderly competition in the automotive sector, aiming to protect the legitimate rights of individual companies and maintain a healthy industry ecosystem [1][8] - Experts suggest that the initiative will help standardize marketing behaviors among automotive companies, leading to a more trustworthy information environment for consumers [8]