旅拍巨头曾估值25亿，如今还不起2.2万元

Core Viewpoint - The once-prominent wedding photography giant, Pluck Travel Photography Group, has rapidly collapsed, facing significant operational and financial challenges, including service interruptions and employee wage disputes [1][3][9]. Company Overview - Pluck Travel Photography Group was known for its innovative travel photography concept, combining honeymoon experiences with wedding photography, and had expanded to cover 112 locations globally [1][13]. - The company achieved remarkable sales milestones, including generating 40 million yuan in sales within 18 minutes during a live broadcast [7][14]. Financial and Operational Issues - The company has faced multiple court executions for debts, including recent amounts of 22,000 yuan and 25,900 yuan [2][9]. - As of September 2025, the company has been reported to be in a state of suspension, with significant service disruptions affecting customer orders and employee wages [3][10]. - The total amount owed in unpaid wages and compensation is approximately 18 million yuan, affecting nearly 300 employees [10]. Employee and Consumer Impact - Employees have reported being owed wages for several months, with some facing unpaid social security contributions [5][11]. - Consumers have expressed widespread dissatisfaction, with nearly 300,000 complaints regarding unfulfilled services, including difficulties in obtaining refunds and completed photo albums [7][8]. Market Position and Competition - The company's high operational costs and reliance on a large workforce have been identified as contributing factors to its financial struggles, especially in a market with increasing price competition [15][16]. - The average starting price for Pluck's services is significantly higher than competitors, which has further pressured its market position [15][16]. Recent Developments - The company has attempted to restructure its operations by reducing its travel photography business and closing unprofitable stores, but these measures have not resolved its financial issues [9][10]. - A recent statement from the company acknowledged ongoing losses since the pandemic and indicated a need for operational optimization [9][15].