高德“扫街”到店战场，阿里下一个本地生活流量入口来了

Group 1 - Alibaba is intensifying its efforts in the local lifestyle market with the launch of the Gaode Street Ranking, emphasizing the importance of Gaode in its in-store strategy [2][3] - The Gaode Street Ranking project began in June 2023 and has grown from a team of about 20 to around 100 members, indicating significant investment in this initiative [3][4] - Gaode has reported coverage of over 7 million restaurant locations across China, with 120 million daily searches related to lifestyle services [3][4] Group 2 - The launch of the Gaode Street Ranking signals Alibaba's aggressive entry into the in-store market, supported by a substantial subsidy plan of over 1 billion to attract daily foot traffic to offline businesses [5][6] - The competitive landscape for in-store services has evolved, with new players like Douyin and Xiaohongshu entering the market, making it more challenging for Alibaba to establish dominance [5][6] - Industry experts suggest that Alibaba's future success may hinge on integrating its in-store and at-home services, leveraging user flow and supply chain efficiencies [6]