Bei Jing Shang Bao·2025-09-10 14:18Group 1 - The core viewpoint of the article highlights Bubble Mart's participation as the exclusive trendy cultural brand partner at the 2025 China International Service Trade Fair, showcasing its popular IP products and launching a new sub-brand, "Bubble Mart Bakery" [2][4] - Bubble Mart's exhibition features a dessert-themed area inspired by a dessert house, allowing visitors to taste various products like SKULLPANDA ice cream and MOLLY chocolate, which have gained significant popularity since the opening of "MOLLY's Dessert House" in August 2024 [4][6] - The company also presented a collection of plush toys covering various IPs and set up a large art installation themed around the star character, enhancing the interactive experience for attendees [6] Group 2 - In the cultural tourism service exhibition area, Bubble Mart displayed multiple IP products that integrate traditional craftsmanship, incorporating elements like porcelain and plush flowers into the visual design, promoting a narrative that blends trendy culture with traditional art [6] - The exhibition booth utilized red and yellow as the main color scheme to create a space reflecting national aesthetics, showcasing popular IP products such as MOLLY and DIMOO, thereby contributing to the contemporary narrative of trendy culture [6]