2025服贸会| 从规模扩张转向质量提升，品质才是电商竞争的护城河

Core Viewpoint - The 2025 E-commerce Conference emphasizes the transformation driven by artificial intelligence and big data, highlighting the importance of quality e-commerce and the emotional connection with consumers as key drivers for industry growth [1][4]. Group 1: Industry Trends - The e-commerce sector is entering a new phase characterized by digital transformation and quality upgrades, with AI and big data as core drivers [1][4]. - Quality e-commerce is becoming a consensus in the industry, focusing on emotional connections and cultural values to enhance consumer experience [1][3]. - The rise of service e-commerce is noted, with companies like Meituan and JD Home Services expanding from product-based to service-oriented models [3][4]. Group 2: Market Performance - In Beijing, online retail sales reached 578.66 billion yuan in 2024, a 136.33 billion yuan increase from 2020, accounting for over 40% of the city's total retail sales [5]. - From January to July 2025, Beijing's online retail sales were 303.51 billion yuan, representing 39.55% of total retail sales, surpassing the national average by 14.64 percentage points [5]. Group 3: Technological Integration - AI technology is permeating key operational areas such as product selection, marketing, and customer service, leading to cost reduction and efficiency improvements [3][9]. - The integration of AI in digital services is accelerating, with online service consumption growing by 13.3% year-on-year from January to May 2025 [9]. Group 4: Sustainability and Circular Economy - E-commerce platforms are increasingly focusing on circular economy practices, with companies like Zhuanzhuan promoting second-hand trading and resource recycling [10]. - The establishment of standardized trading and quality inspection systems is enhancing the reliability of second-hand transactions, supporting green consumption [10]. Group 5: Future Outlook - Future competition in e-commerce is expected to shift from scale expansion to quality enhancement and model innovation, with a focus on AI empowerment and green transformation [4][6]. - The emphasis on quality innovation is seen as a stabilizing force for the e-commerce sector, driving the industry towards higher standards [6].