2025服贸会｜《糖果业转型拓展密码——食品工业融合文化创意产业发展报告》发布：食品工业与文创产业的“时尚邂逅”具有广阔前景

Core Insights - The report highlights the transformation direction of the candy industry and the integration of the food industry with the cultural and creative industries [1] Market Growth - The Chinese leisure food market has shown steady growth, expanding from 784.5 billion yuan in 2020 to 1,009.3 billion yuan in 2024, with a compound annual growth rate (CAGR) of 6.5% [1] - The share of candy and chocolate within the leisure food segment decreased from 15.2% in 2020 to 14.5% in 2024, although the absolute scale continues to grow [1] Industry Collaboration - The integration of the food industry with cultural and creative sectors presents significant opportunities, exemplified by the collaboration between candy brands and the game "Black Myth: Wukong," which launched a co-branded gift box "Qitian Lan Yue" [1] - This collaboration model, which deeply integrates packaging, narrative content, and marketing, is expected to drive market growth by 30%, serving as a vital force for industry development [1]