Core Insights - The forum highlighted the importance of high-quality development and independent innovation in the Chinese food industry, particularly in response to the evolving demands of Generation Z consumers [1] Group 1: Company Initiatives - Ma Lijia Food Group emphasizes the need to balance traditional values with modern health and cultural demands, showcasing a commitment to innovation [1] - The company has launched a low-sugar product, the low-sugar Huasheng Su Tang, which has a sugar reduction of up to 97%, catering to health-conscious consumers [1] - Ma Lijia uses high oleic peanuts in its products to further meet consumer health needs, demonstrating a focus on quality ingredients [1] Group 2: Regional Collaboration - As a local Beijing brand, Ma Lijia has collaborated with the Forbidden City to create co-branded products, integrating regional characteristics into its offerings [1]
2025服贸会｜中国食品工业协会糖果专业委员会会长、马大姐食品集团总裁马立凯：传统品牌拥抱健康化与文创潮流，开创高质量发展新路径