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2025服贸会|旺旺集团研发中心总处长陈俊江:研发上的厚积薄发,终将成为日后成长的养分

Core Insights - The forum highlighted the innovative growth journey of Wangwang Group's "Da Zuo Zhan" gummy candy, showcasing its development from inception to growth phase [1] Group 1: Product Innovation - From 2019 to 2024, "Da Zuo Zhan" gummy candy has launched over 7 flavors, indicating a strong focus on product variety [1] - The company emphasizes continuous innovation in taste, shape, and packaging to meet market demands [1] Group 2: Marketing Strategies - Wangwang Group is actively engaging different consumer groups through innovative packaging designs and marketing strategies [1] - The approach of thick accumulation and gradual release of innovations is seen as a key to future growth [1]