WANT WANT CHINA(HK:00151) Bei Jing Shang Bao·2025-09-10 14:59Core Insights - The forum titled "The Backbone of National Brands - The Global Path of High-Quality Development and Independent Innovation in China's Food Industry" was held during the 2025 China International Service Trade Fair [1] - Chen Junjiang, the head of the R&D center at Want Want Group, shared the innovative growth journey of the "Big Battle" gummy candy, highlighting its evolution from startup to growth phase [1] Company Innovation - From 2019 to 2024, the "Big Battle" gummy candy has launched over 7 flavors, showcasing continuous product innovation [1] - The company emphasizes the importance of innovation in taste, shape, and packaging to meet market demands and cater to different consumer groups [1] Marketing Strategy - Want Want Group has focused on innovative packaging design and marketing strategies to enhance product appeal and reach diverse consumer demographics [1] - The approach of continuous experimentation in product development is seen as essential for long-term growth and market success [1]