Core Viewpoint - The Chinese food industry is at a critical juncture for high-quality development, transitioning from "Made in China" to "Chinese Brands" is a pressing issue that needs to be addressed [1] Group 1: Policy Guidance and Industry Growth - The leisure food industry in China has seen rapid growth, expanding from 784.5 billion yuan in 2020 to 1,009.3 billion yuan by 2024, with a compound annual growth rate of 6.5% [3] - The candy and chocolate segment, while decreasing in market share from 15.2% in 2020 to 14.5% in 2024, continues to grow in absolute terms [3] - The report released at the forum provides new insights for traditional candy companies, suggesting a combination of food industry and cultural creativity [3] Group 2: Brand Innovation and Market Expansion - The collaboration between candy companies and cultural IPs has deepened, with co-branded products achieving a premium price increase of 40% to 60% [3] - Instant retail has significantly boosted the growth of leisure food categories, with brands like "Hao Xiang Lai" seeing monthly orders reach nearly 2 million within four months of collaboration with Meituan [4] - The partnership between Meituan and Xu Fu Ji has created a phenomenon in marketing, enhancing both brand visibility and sales [4] Group 3: Heritage and Innovation - The transition from "Made in China" to "Chinese Brands" emphasizes the importance of cultural heritage and product innovation [5] - The food industry is focusing on health and digital transformation, with innovations in reducing salt, sugar, and oil content while enhancing product health value [5] - Traditional brands like Ma Da Jie are integrating intangible cultural heritage with modern consumer demands, launching low-sugar products to meet health needs [6] Group 4: International Market Opportunities - Chinese brands face challenges in international markets, including regulatory barriers and differing consumer preferences, but companies like Xu Fu Ji have achieved significant overseas growth [7] - The establishment of overseas factories is crucial for localizing operations and penetrating global markets, with companies like COFCO Sugar increasing imports and exploring international cooperation [8] - The trend of empowering brand value through cultural creativity, enhancing product capabilities through technological innovation, and expanding markets with an international perspective is becoming the core driving force for the Chinese food industry [9]
2025服贸会|从“制造”到“品牌”，中国食品工业的升维之路