Core Insights - The Chinese food industry is at a critical juncture for high-quality development, transitioning from "Made in China" to "Chinese Brands" [1] - The forum discussed three main dimensions: policy guidance, cultural inheritance, and internationalization [1] Policy Guidance - The leisure food sector has seen rapid growth, expanding from 784.5 billion yuan in 2020 to 1,009.3 billion yuan by 2024, with a compound annual growth rate of 6.5% [2] - Despite a decrease in market share from 15.2% in 2020 to 14.5% in 2024 for candy and chocolate, the absolute scale continues to grow [2] - The report on the candy industry's transformation emphasizes the integration of food industry and cultural creativity as a new solution for traditional candy companies [2] Cultural Inheritance and Innovation - The industry is focusing on health and digital transformation, with innovations in reducing salt, sugar, and oil content [4] - Traditional brands are combining intangible cultural heritage with modern consumer needs, as seen with the "Palace Pastry" series from the Ma Dajie brand [5][6] - Xu Fu Ji Group invests nearly 200 million yuan annually in R&D, focusing on health snacks and digital transformation [6] International Market Opportunities - Companies face challenges in overseas markets, including regulatory barriers and differing consumer preferences [7] - Xu Fu Ji has achieved consecutive overseas market growth, expanding its products to over 60 countries [7] - The establishment of overseas factories is crucial for local operations and global market penetration [8]
从“制造”到“品牌”，中国食品工业的升维之路