三条红线、九大乱象，六部门重拳“整顿”车圈

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) and five other departments have launched a three-month special campaign to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation [1][2][3]. Group 1: Campaign Objectives - The campaign aims to enhance the quality and effectiveness of handling online chaos related to automotive enterprises, urging companies to standardize marketing practices and create a favorable public opinion environment to support high-quality development in the automotive industry [1][2]. - Specific issues targeted include illegal profit-making through false narratives, malicious attacks on automotive companies, and the use of technology to create fake online content [1][3]. Group 2: Key Issues Identified - The campaign highlights the problem of exaggerated and false advertising, particularly regarding the performance and quality of vehicles and batteries, misleading consumers [2][3]. - It addresses the manipulation of third-party evaluations and the dissemination of false information during critical business events, such as product launches and financing [2][3]. Group 3: Industry Response - Several automotive companies, including BYD and Lantu, have expressed support for the campaign, emphasizing the need for self-discipline and cooperation to maintain a fair market environment [5][6]. - Experts believe that the campaign will help reduce unnecessary costs for companies, allowing them to focus more on technological innovation and product upgrades, thus enhancing overall industry competitiveness [6][7]. Group 4: Broader Context - The campaign is part of a broader regulatory effort to combat irrational competition in the automotive sector, which has been exacerbated by the rise of electric vehicles and aggressive marketing tactics [9][10]. - The government has been increasingly focused on addressing issues such as price wars and false advertising, which undermine fair competition and consumer trust [10][11].