Core Insights - The Chinese food industry is at a critical juncture for high-quality development, focusing on transitioning from "Made in China" to "Chinese Brands" [1] - A forum held on September 10 discussed the national policy guidance, innovation, and internationalization trends in the food industry, emphasizing the importance of building national brands [1][3] - The report "The Transformation and Expansion Code of the Candy Industry" was released, providing new strategies for the candy sector's transformation [1][3] Policy Guidance - The leisure food sector has seen significant growth, expanding from 784.5 billion yuan in 2020 to 1,009.3 billion yuan by 2024, with a compound annual growth rate of 6.5% [3] - The candy and chocolate segment's market share decreased from 15.2% in 2020 to 14.5% in 2024, although its absolute scale continues to grow [3] - Collaboration between candy companies and cultural IPs has increased, with co-branded products achieving a premium of 40%-60% [3] Heritage and Innovation - The focus on health and digital transformation in the leisure food industry includes innovations in reducing salt, sugar, and oil content [5] - Traditional brands are integrating intangible cultural heritage with modern consumer demands, exemplified by the Ma Dajie brand's low-sugar products [6] - Xu Fu Ji Group invests nearly 200 million yuan annually in R&D, emphasizing collaboration with universities for product innovation [6] International Market Opportunities - Companies face challenges in overseas markets, including regulatory barriers and differing consumer preferences [7] - Xu Fu Ji has achieved consecutive years of doubling overseas market growth, with products available in over 60 countries [7] - Wang Wang Group's "Da Zuo Zhan" gummy candy has successfully penetrated the Japanese market through continuous innovation [7] Globalization and Local Operations - Establishing overseas factories is crucial for localizing operations and expanding into global markets [8] - Companies like COFCO Sugar are increasing imports of sugarcane and exploring international cooperation models [8] Conclusion - Empowering brand value through cultural creativity, enhancing product capabilities via technological innovation, and expanding market reach with an international perspective are key drivers for the Chinese food industry's transition from manufacturing to branding [9]
2025服贸会 | 从“制造”到“品牌” 中国食品工业的升维之路