塬上果业：借力互联网东风 开启果业全链升级新征程

Group 1 - The Chinese fruit industry is undergoing a profound transformation, optimizing its industrial structure and adjusting fruit tree varieties based on regional advantages and market demand [1][3] - Distinctive fruit production areas are emerging across China, from apple-producing regions in the northwest to citrus bases in the Yangtze River basin and tropical fruit zones in the south, enhancing the scale of fruit production and establishing a solid foundation for regional branding [1][3] Group 2 - Technological innovation is the core driving force behind the upgrade of the fruit industry, with modern agricultural technologies permeating the entire industry chain, improving disease resistance, and enabling precise irrigation [3][5] - The application of drones, smart sensors, and IoT platforms in orchard management allows farmers to monitor key data in real-time, significantly enhancing production efficiency [3][5] - The transformation from a fragmented planting model to a more standardized and large-scale approach is facilitated by a cooperative mechanism involving e-commerce platforms, cooperatives, and farmers, creating numerous job opportunities in rural areas [3][5] Group 3 - The deep application of internet technology is reshaping the value chain of the fruit industry, breaking down traditional boundaries between production, circulation, and consumption [5] - Fruit enterprises are building new models of "offline experience + online service" through online sales channels, brand promotion via public accounts, and precise marketing through communities, enhancing industry efficiency and achieving leapfrog development in quality and branding [5] - The industry is shifting focus from quantity to quality improvement while maintaining its status as the world's largest fruit producer, utilizing digital means to enhance product added value [5]