全球电商格局的新高地 日本最大TikTok Shop直播基地在东京盛大启用

Core Insights - CREOK LAB, located in Koto, Tokyo, is Japan's largest TikTok Shop live streaming base, featuring 15 live streaming rooms and a total area of 1000 square meters, aimed at facilitating brands' rapid international expansion [3][7] - The opening event attracted over 200 representatives from various sectors, including real estate, financial investment, cross-border e-commerce, manufacturing, technology innovation, and media, highlighting the significance of this launch [5] - CREOK LAB is positioned as a next-generation live commerce base that integrates live streaming, content production, and promotional operations, addressing common challenges faced by brands in the live commerce space [7][21] Industry Context - The CEO of CREOK, Yoshio Sakurai, emphasized the potential for growth in Japan's BtoC e-commerce market, which reached 24.8 trillion yen in 2023 but only accounts for 9.38% of overall retail, indicating significant room for expansion [9] - TikTok Shop has shown rapid growth in Japan, surpassing 1.35 billion yen in just two months since its launch, demonstrating the explosive potential of the platform [9][13] Strategic Partnerships - The president of the Japan Chinese General Chamber of Commerce, Jingru Xiao, noted that CREOK LAB's model aligns with global e-commerce trends and can effectively address Japan's shortcomings in live commerce [11] - TikTok Japan's general manager, Kaizhou Qiu, congratulated CREOK LAB on its establishment and highlighted the alignment of its vision with TikTok Shop's goals, granting it "official partner" status [13] Operational Excellence - CREOK LAB is the first professional live commerce studio launched by Prologis in Japan, showcasing high execution and innovation by completing its setup within a month [14] - The facility offers comprehensive services, including professional host recruitment and training, live streaming room rentals, and advertising solutions, creating a complete ecosystem for live commerce [7][21] Future Expansion Plans - CREOK LAB aims to expand beyond Tokyo to other major cities in Japan, such as Osaka, Fukuoka, and Sapporo, due to high demand [18] - The company plans to extend its reach to international markets, particularly Southeast Asia and Europe, and intends to host events like shopping festivals to enhance consumer engagement [19] Unique Value Proposition - CREOK LAB's primary advantage lies in providing professionally trained local hosts, essential for successful live streaming in both Japanese and international markets [21] - The company offers extensive support for domestic brands entering the Japanese market, leveraging a network of over 600 companies through the Japan Chinese General Chamber of Commerce [22] Conclusion - The opening of CREOK LAB marks a new phase of scale and professionalism in Japan's live commerce sector, injecting new vitality into Sino-Japanese business collaboration and global e-commerce ecosystems [26]