Core Insights - Bosch has been operating in China for nearly 140 years, focusing on innovation, quality, and trust as its core pillars, prioritizing long-term reputation over short-term profits [2] - In 2024, Bosch's global sales are projected to reach €90.3 billion, with the smart mobility segment accounting for 62% of sales, while China is expected to contribute ¥142.7 billion, representing nearly 20% of total sales [2] - Bosch has established 65 companies in China, employing over 56,000 people, including more than 10,000 in R&D, with a planned R&D expenditure of ¥11.9 billion in 2024 [2] Business Strategy - Bosch views China not only as a sales market but also as a critical production and R&D base, with 35 factories and 26 technology centers, primarily concentrated in the Yangtze River Delta region [3] - The company has invested over ¥60 billion in China over the past decade, emphasizing the strategic decision to locate its headquarters in the Hongqiao area due to its advantageous position and long-term development plans [3] - Bosch is focusing on the automotive sector, with over 80% of its business in China dedicated to this field, investing in electric, automated, and connected vehicle technologies [3] Recent Developments - Bosch has accelerated its investment in China, establishing a core component and autonomous driving R&D base in Suzhou, planning a commercial vehicle park in Wuxi, and initiating a third phase project at its powertrain factory in Taicang [5] - The company has formed strategic partnerships, including collaborations with Horizon Robotics for smart driving technology and Alibaba for AI-driven digital innovation [5] - Bosch is supporting Chinese automakers in their transition to electric vehicles by providing essential components and assisting with compliance and localization for overseas expansion [5]
活力中国调研行｜博世中国：在华深耕近十四载，以创新与信任赋能产业高质量发展
Sou Hu Cai Jing·2025-09-10 18:10