Apple(US:AAPL) ZACKSยท2025-09-10 19:16Core Insights - Apple has launched its updated iPhone product line, including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone Air [1][10] Product Features - iPhone 17 features a new Center Stage front camera, a 48MP Fusion Main camera with 2x Telephoto, and a 48MP Fusion Ultra-Wide camera, along with a 6.3-inch Super Retina XDR display powered by the A19 chip [2] - iPhone Air boasts a 6.5-inch Super Retina XDR display with ProMotion up to 120Hz, enhanced scratch resistance with Ceramic Shield, and is the most power-efficient model due to its three custom-designed chips [3] Sales Performance - iPhone sales increased by 13.5% year over year to $44.58 billion, representing 47.4% of total sales for Q3 fiscal 2025 [4][10] - The forecast for fiscal 2025 iPhone sales is $208.76 billion, reflecting a 3.8% increase from the previous year's figure of $201.18 billion [4] Competitive Landscape - Apple faces significant competition from Chinese smartphone manufacturers such as Huawei, vivo, and Xiaomi, as well as major non-Chinese competitors like Samsung and Alphabet [5] - According to IDC, Samsung led the market with a 19.7% share in Q2 2025, while Apple held 15.7% and Xiaomi had 14.4% [6][10] Stock Performance and Valuation - Apple shares have declined by 6.4% year to date, underperforming the broader Zacks Computer and Technology sector, which has returned 16.8% [8] - The stock is trading at a forward price/earnings ratio of 30.09X, compared to the sector's 28.27X, indicating a premium valuation [13] - The Zacks Consensus Estimate for fiscal 2025 earnings is $7.35 per share, suggesting an 8.9% year-over-year growth [14]