上品堂发布“十倍营养”有机鲜炖海参

Core Insights - The company Shupintang has launched a new product, "Organic Fresh Stewed Sea Cucumber," and appointed Olympic champion Tian Liang as its brand ambassador [1] - Shupintang received certification from the international consulting firm, Sullivan, as the "Pioneer of Organic Fresh Stewed Sea Cucumber" in China [1] Company Strategy - Shupintang's founder, Liu Xusheng, emphasizes the product's pursuit of "Four Highs and One Good," which includes high quality, high aesthetics, high cost-performance ratio, high brand value, and good taste [1] - The high quality of the product is attributed to two main factors: superior ingredient standards and excellent processing techniques [1] Market Trends - According to the "2025 Sea Cucumber Nourishment Trend Insight Report," the market size for sea cucumber has exceeded 1.4 trillion yuan, driven by increasing health awareness among consumers [1] - The consumption scenario for sea cucumbers is evolving from traditional nourishment to social and self-indulgent contexts, with key decision-making factors being "high nutrition, authentic origin, and good craftsmanship" [1] Future Outlook - Liu Xusheng believes that the "Organic Fresh Stewed Sea Cucumber" will have a larger market space, effectively meeting current consumer demands and transforming the perception and consumption patterns of sea cucumbers [1] - The product represents a shift from traditional nourishing ingredients to high-end convenience foods, indicating significant market potential [1]