Workflow
华境天成、智领先机,全国首家鸿蒙智行·智界用户中心优雅揭幕
Zhong Guo Qi Che Bao Wang·2025-09-10 08:56

Core Insights - The opening of the first Harmony Smart Travel User Center in Wuhan marks the rapid implementation of the Smart Travel brand strategy 2.0 [3] - The center aims to enhance user experience through various community activities and a focus on user feedback [6] Group 1: Brand Strategy and Development - The Smart Travel brand 2.0 phase will invest hundreds of billions in resources to establish dedicated design and research centers, as well as user centers, to enhance user value and experience [5] - The Smart Travel Super Factory will utilize industrial robots and AI detection technology, achieving 100% automation in key production processes and enabling a new vehicle to roll off the line every minute [5] Group 2: User Experience and Service Innovation - The Wuhan User Center is a milestone in the brand's channel ecosystem and will serve as a hub for high-end service networks, with similar centers planned in cities like Shanghai and Hangzhou [9] - The center introduces the "Smart Travel Grand Hotel" concept, featuring a professional dining team and a weekly updated custom menu to create a warm, home-like environment for users [9] Group 3: Product Launch and Sales - The new models, Smart Travel R7 and Smart Travel S7, have launched with starting prices of 249,800 yuan and 229,800 yuan respectively, offering significant purchase incentives during the initial sales period [11] - The expansion of the service network aims to provide a high-quality experience throughout the entire customer journey, from pre-sale to post-sale [11]