从全球到中国，娱乐及媒体行业展望（2025-2029）

Global Overview and Macro Trends - The global entertainment and media industry is projected to reach approximately $3.51 trillion by 2029, with China's share expected to be around $561 billion, accounting for 16% of the global total [1] - The global entertainment and media industry is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2029, while China's industry is forecasted to grow at a higher rate of 4.5% during the same period [2][11] - In 2024, the global industry is anticipated to recover balance with a total revenue growth of 5.5%, reaching $2.9 trillion [3] Key Opportunities in the Industry - The rise of generative artificial intelligence (AI) is enhancing efficiency and productivity, becoming a new way to conduct business across various sectors [4] - The challenge remains for consumers to allocate more discretionary income towards electronic products and devices, with advertising becoming a core driver of global growth in the industry [4] China's Entertainment and Media Industry - China's entertainment and media industry is expected to grow faster than the global average, with a projected CAGR of 5.51% from 2023 to 2028 [8] - The mixed reality market in China is forecasted to grow at a rate of 25.2% in 2024, with total revenue expected to reach $22.8 billion by 2029 [10] Internet Advertising - The internet advertising market in China is projected to reach approximately $220.4 billion by 2029, maintaining a stable growth trend [22] - The rapid growth of short video platforms and the application of AI-generated content (AIGC) are driving the internet advertising market [19][22] - By 2029, other display internet advertising is expected to account for 31% of the total revenue in the internet advertising sector [25] Film Industry - China's film market is expected to recover steadily, with a projected CAGR of 5.25% from 2024 to 2029, and its revenue share of the global market is anticipated to reach 22% by 2029 [31][34] - The domestic box office revenue for 2024 is estimated to be around $7.01 billion, representing 21.2% of the global box office [36] Video Games and Esports - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [43] - The share of social/casual games in China's total video game revenue is projected to increase from 85% in 2024 to 87% by 2029 [48] OTT Video - The OTT video industry in China is expected to grow at a CAGR of 3.0% from 2024 to 2029, while the global OTT video revenue is projected to grow at a higher rate of 6.36% during the same period [54]