Core Insights - Dazhong Dianping has announced the "restart" of its quality takeout service, utilizing a self-developed large model to analyze user needs based on vast amounts of real review data, aiming to eliminate non-authentic reviews and provide reliable decision-making through "AI + real high scores" [1][8] - The quality takeout service has already aggregated over one million high-rated dining merchants, leveraging high-rated restaurants, genuine in-store reviews, and Meituan's delivery system to offer users "true quality, true dining, true reviews" [1][4] Summary by Sections Service Launch and Features - The quality takeout service now covers various high-quality dining categories, including the "must-eat list," "black pearl" restaurants, and high-star hotels, with over 1,400 restaurants listed on the 2025 "must-eat list," nearly 30 "black pearl" restaurants, and around 1,500 high-star hotel restaurants participating [3][7] - Dazhong Dianping plans to distribute 25 million different types of high-value takeout coupons to promote the service [1][8] Consumer Behavior and Market Trends - Instant retail has become a common lifestyle, with takeout being a mainstream dining consumption habit in China, leading to higher consumer expectations regarding the environment, food quality, safety, and merchant qualifications [4] - In the past year, Dazhong Dianping recorded 363 million real reviews, with daily "photo reviews" browsing volume increasing by 11% year-on-year, and the rate of users prioritizing negative reviews rising by 36% [5] Strategic Goals and Future Plans - The service aims to fill the information gap for consumers when ordering takeout by showcasing merchant ratings and reviews, linking them to tags like "must-eat list," "chain," and "old store" [8] - Dazhong Dianping is open to inviting more restaurants to join the evaluation system, aiming to provide comprehensive services for all high-rated dining establishments across the country [9]
"真品质、真堂食、真评价",大众点评"重启"品质外卖
Ge Long Hui·2025-09-10 20:31