Why Nio Stock Surged 31% in August and Is Up Over 75% in Just 2 Months

Core Insights - Nio's stock has experienced a significant increase of 80% since July 1, with a 31% rise in August alone, driven by recent car launches [1] - The launch of the Onvo L90 SUV at a starting price of $36,940, and the ES8 at $50,000, has positioned Nio competitively in the market [2][3] - Nio's sub-brand Onvo accounted for 52% of total deliveries in August, contributing to a record delivery of 31,305 EVs [6][7] Pricing Strategy - Nio's pricing strategy includes a battery-as-a-service (BaaS) plan, allowing customers to purchase vehicles at lower prices without batteries [2] - The ES8's pricing is 25% lower than its predecessor, with BaaS bringing the price down to approximately $43,000 [3] - CEO William Li emphasized the importance of balancing pricing and profitability amid competitive pressures, stating that the ES8 can still generate gross profit due to lower production costs [5] Market Performance - Nio's stock surged 90% in less than two months on the Hong Kong Stock Exchange, with positive sentiment carrying over to the U.S. market [4] - The company reported a 62% sequential increase in total vehicle sales in Q2 2025, with revenue rising 60% to over $2.6 billion [7] - Nio's net loss decreased by 26% sequentially to around $697 million, indicating improved financial performance [7]